About

Disclaimer

  • The opinions expressed on this weblog are my own and do not necessarily represent those of my employer.

Recent and Current Readings

Categories

Quotables

  • "Most of us spend more time reacting to immediate crises and responding to the expectation of others than we do making considered choices guided by a clear sense of what matters most."

    – Jim Loehr & Tony Schwartz
  • "We become what we do repeatedly. Excellence, therefore, is not an act. It is a habit."

    – Aristotle
  • "There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

    – Albert Einstein
  • "If we did all the things we are capable of, we would literally astound ourselves."

    - Thomas A. Edison

Favorite Books

Randy Elrod Inspired Blogs

  • Randy Elrod introduced me to blogging in the Spring of 2006. As you can see, he is an inspirer of inspirers...thanks Randy
  • Randy Elrod Inspired Blogs
    -- Join --

# Of Guests

« Leading an Extraordinary Life | Main | No Bubble in Nashville »

May 09, 2007

Heart vs. Mind

Heart Brain

                    

  • There is a great article in Broker Agent News about working with buyers and understanding the emotions of buying.  Paul Cherry makes the following point:

"Buyers buy with their hearts first. When money changes hands, the primitive, emotional part of the brain calls the shots. Buyers buy with their heads second. Logic comes in afterwards as the brain justifies the decision it's already made."  Read the entire article here.

So what do you think (or feel)?

Posted at 12:28 PM in Buyers, Real Estate |

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/2386534/18359106

Listed below are links to weblogs that reference Heart vs. Mind:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In