Creating a New Paradigm

(4th in a series - listing excellence)

The more I think about yesterday's post, the more I need to pause in this series and share a few ideas.

I just left a website that would allow me as a seller to get "bids" from real estate agents for what commission that they would charge me.  I could have those bids end on a given date.  Agents would not have access to me and could only lower their commission based on other's bids.  I felt like I was on ebay.

To consumers: real estate is not a commodity.  My car, refrigerator, tv, and lots of other stuff we buy is a commodity.

To agents: the consumers think we are all the same (which sounds like a commodity).  If that is the case, we might as well join the bidding wars.

Let's change the paradigm.  Agents let's show up better in creating unique, exceptional experiences for sellers.  This is where we will pick up with this series next time...