Listen to Me

(3rd in a series - Listing Excellence)

Before anything, please listen.  Did you hear what I suggested?  Please listen.

So I mentioned hypothetically two days ago that I have a house for sale.  The normal agent grabs their listing paperwork, prints off a couple of pages of market comparables, gets a multi-lock and a sign, and rushes over to the house.  They tell me how great they are, how many awards they have won, all about their great company, what they are going to do for me, how much I should ask, blah, blah, blah, blah..."please sign here so I can get your house on the market asap."

Did anybody hear what I suggested first?  Please listen.

Why am I selling?  What is my motivation?  What do I need as the customer?  What is the pain or pleasure behind this need to sell?  Most sellers say we want the most money in the least amount of time.  Your job as a great agent is to find out why?  If you listen well and ask the right questions, I will tell you.  What I really want is someone that cares about me and my needs more than they care about their commission!

So, your first job as a great listing agent is LISTEN!  Just in case you started with anything else such as what I mentioned above, Donald has a couple of words he would like to share--YOU'RE FIRED!

Comments

[Kathy T.]

Donald who? hahaha... just kidding. I'm liking this series so far though I'm only now getting around to reading it.