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  • The opinions expressed on this weblog are my own and do not necessarily represent those of my employer.

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  • "Most of us spend more time reacting to immediate crises and responding to the expectation of others than we do making considered choices guided by a clear sense of what matters most."

    – Jim Loehr & Tony Schwartz
  • "We become what we do repeatedly. Excellence, therefore, is not an act. It is a habit."

    – Aristotle
  • "There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle."

    – Albert Einstein
  • "If we did all the things we are capable of, we would literally astound ourselves."

    - Thomas A. Edison

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  • Randy Elrod introduced me to blogging in the Spring of 2006. As you can see, he is an inspirer of inspirers...thanks Randy
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Buyers

May 09, 2007

Heart vs. Mind

Heart Brain

                    

  • There is a great article in Broker Agent News about working with buyers and understanding the emotions of buying.  Paul Cherry makes the following point:

"Buyers buy with their hearts first. When money changes hands, the primitive, emotional part of the brain calls the shots. Buyers buy with their heads second. Logic comes in afterwards as the brain justifies the decision it's already made."  Read the entire article here.

So what do you think (or feel)?

Posted at 12:28 PM in Buyers, Real Estate | | Comments (0) | TrackBack (0)